Apps for RED – Campania Apple pentru lupta impotriva SIDA

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Apps for RED este noua campanie derulata de Apple ce lupta impotriva SIDA. Nu este prima, compania avand de multi ani o categorie de produse de culoarea rosu.

De aceasta data Apple apeleaza la marii dezvoltatori de jocuri, o parte din incasarile lor ajungand la RED.

Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.

Campania dureaza o saptamana 2 saptamani (24 noiembrie – 7 decembrie), timp destul pentru a genera milioane de dolari.  Lista de aplicatii poate fi gasita AICI.

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